Some mistakes are fixable. Others are expensive, damaging, or—in some cases—legally indefensible. These are the three critical missteps we consistently see international businesses make when entering the U.S. market. Avoiding them isn’t just good practice—it’s foundational to operating responsibly and reducing long-term risk.

What looks simple on the surface can be surprisingly complex in the U.S. market. In this part of our series, we unpack three areas international founders often underestimate—multi-state compliance, penalty mitigation, and transfer pricing—and explain how small oversights can lead to big consequences.

Discover three things that are surprisingly easy when expanding your business into the U.S.—if you have the right structure, state, and advisory team in place.