Chromatic didn’t follow a textbook U.S. expansion story. With global roots and a distributed team, they faced early-stage challenges around cash flow, R&D tax rules, and staying compliant across states. This case study walks through how Chromatic built internal clarity, scaled to $15M+ ARR, and relied on TaxStudio to help manage complexity behind the scenes—without slowing momentum.

Discover the top operational risks tech startups face when expanding into the U.S.—from missing customer location data to scattered hiring and misunderstanding nexus rules. Learn how to avoid costly compliance mistakes and build a scalable U.S. presence. Perfect for SaaS founders, app developers, and international tech companies seeking expert guidance on U.S. expansion.

Some mistakes are fixable. Others are expensive, damaging, or—in some cases—legally indefensible. These are the three critical missteps we consistently see international businesses make when entering the U.S. market. Avoiding them isn’t just good practice—it’s foundational to operating responsibly and reducing long-term risk.

What looks simple on the surface can be surprisingly complex in the U.S. market. In this part of our series, we unpack three areas international founders often underestimate—multi-state compliance, penalty mitigation, and transfer pricing—and explain how small oversights can lead to big consequences.

Discover three things that are surprisingly easy when expanding your business into the U.S.—if you have the right structure, state, and advisory team in place.